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Why does the history of SEO matter?

Search engine optimization has a bad rep. Too many people think it’s hard… inscrutable… too much smoke and mirrors to ever understand.

Good SEO isn’t hard. It’s got a proven list of best practices. Most of them are easy to understand. And while there are some advanced concepts to SEO, and there are times to hire an agency, most of the SEO you need to do is simple.

The truth is, effective SEO is easier than many of the other things marketers struggle with – challenges like proving ROI, tracking customers across multiple channels, or even just creating great content.

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And while the details of how SEO works are becoming more complex, they actually can be distilled down to one overarching simple rule: Please your website visitors first, and search engines second. The days of trying to con the search algorithms, and trying to make sites primarily for search engine bots are over. Way over.

Fabio Rumor | 26 May, 2016